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PPC Audit

PPC Audit Services That Find Wasted Spend and Growth Opportunities

Get a strategic review of your paid advertising account to identify performance gaps, wasted budget, and opportunities for improvement.

Audit My PPC Account

What’s Included

What's Included in Our PPC Audit Services?

Account Structure

We evaluate campaigns, ad groups, targeting, settings, and organization to identify structural weaknesses.

Keyword Analysis

We assess keyword targeting, match types, search terms, exclusions, and commercial relevance where applicable.

Ad Performance

We review messaging, creative variations, relevance, and performance across campaigns.

Conversion Tracking

We evaluate whether important business actions are being measured accurately enough for decision-making.

Budget Efficiency

We identify areas where budget allocation, bidding, targeting, or campaign structure may be limiting performance.

SEO Content Writing

We create search-focused content that answers real customer needs, builds topical relevance, demonstrates expertise, and supports your commercial pages.

Why Choose The IBH Mark

Why Choose IBH Mark for PPC Audits?

Independent Perspective

An external audit can identify issues internal teams may overlook.

Business Lens

We evaluate paid media performance against business outcomes, not platform metrics alone.

Prioritized Findings

We separate critical issues from lower-impact recommendations.

Actionable Strategy

The audit should tell you what to change and why.

Client Case Study

From Campaign Uncertainty to a Clearer PPC Strategy

The Challenge

The client was investing consistently in PPC but lacked confidence in whether budget was being allocated efficiently.

The Strategy

We audited account structure, targeting, keywords, ads, conversion tracking, and budget allocation.

The Impact

The client received a clearer picture of account weaknesses and a prioritized roadmap for improving paid search performance.

Testimonials

What Our Clients Say

“We had been investing in SEO for months without seeing meaningful business results. IBH Mark completely changed our approach. They identified the issues holding our site back, rebuilt our strategy around commercial search intent, and focused on the pages that could actually generate customers. The difference in both traffic quality and leads has been significant.”

Daniel R.

Founder, Home Services Company

“IBH Mark didn’t treat our website as just another design project. They looked at the entire customer journey, how people find us, what makes them trust us, and what gets them to take action. The new site feels more professional, loads faster, and most importantly, it works much harder for the business.”

Sarah M.

Director, Professional Services Firm

“The biggest difference with IBH Mark was their ability to connect content with actual business goals. Instead of publishing articles just to increase the word count, they built content around the questions our customers were genuinely asking and the services we wanted to grow. It finally gave our content a purpose.”

Michael T.

Owner, E-commerce Brand

“We came to IBH Mark expecting an SEO campaign. What we got was a much bigger picture of where our digital growth was leaking. They helped us prioritize the right opportunities instead of wasting time on dozens of disconnected tactics. Their strategic approach has made our marketing decisions much clearer.”

James K.

Managing Director, B2B Company

“Working with IBH Mark feels very different from working with a typical marketing agency. They actually take the time to understand the business before recommending anything. Every recommendation has a reason behind it, and we always know what we’re working toward. It feels like having a strategic growth team rather than simply hiring an agency.”

Emily W.

Founder, Growing Online Business

Free Website & Growth Audit

Tell us the problem. We'll tell you which disciplines actually solve it.

In one focused review, we’ll uncover the gaps limiting your website, search visibility, and local presence and give you a clear roadmap to fix what matters most.

Call Us

+92 3001234567

Email Us

info@ibhmark.com

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Your Customers Are Searching. Will They Find You?

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FAQs

Frequently asked questions

What is a PPC audit?

A PPC audit evaluates the structure, targeting, keywords, ads, tracking, budgets, and performance of paid advertising campaigns.

It can identify areas where budget may be inefficiently allocated or poorly targeted.

Yes. Google Ads audits can be part of our broader PPC audit services.

Yes. Audit findings can be followed by campaign restructuring and ongoing management.